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Tel Aviv in a microcosm, then and now

Paula Honigman, 85 years old, walked into Cafe Noach this morning, sat down at one of the tables and looked around her with an expression of barely-controlled excitement. Suddenly she stood up, walked over to the wall and pointed at a black-and-white photograph. “I know those people!” she said. “I used to work here, when it was a pharmacy.”

Paula Honigman, 85 years old, at Cafe Noach. She worked here in 1940, when it was a pharmacy.

Sarit, one of the cafe owners, took the photo off the wall so that Paula could take a closer look. She identified each of the people in the photo and told me, “This neighbourhood was where all the important people lived. I used to make deliveries to them, so I knew them all. Do you know how I felt when I came in here and sat down, after all these years? My heart was going like this! Poom, poom, poom.”

This is Cafe Noach today, as captured by the fabulous Idan Gazit.

cafe-noach_idan

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8 Comments so far (Add 1 more)

  1. A fine text, brief and condensed, excellent atmospheric shots (your photographer friend has a sense for light, which is not that often), in one word – a little web gem.

    1. Maxim
    on April 26th, 2009 at 2:14 pm
  2. Li, how uncanny! I was going to ask you about this place on Ahad Ha’am I think (?) the other day, and here it is…I was taking my walkabout, snapping shots on Rothchild, and then I turned a few corners and ended up at this location. It’s SUCH the arty place. I only had one complaint: too odoriforous. They don’t have good ventilation for the toasts they make there…and if one spends a writing afternoon in there, one comes out rather putrid. Do you agree?

    2. Adam Daniel Mezei
    on April 26th, 2009 at 5:16 pm
  3. Hmmm…. I think that happened to me once, when they were baking a quiche Lorraine. But mostly my afternoons at Noach are odour free. ;)

    3. Lisa Goldman
    on April 26th, 2009 at 7:37 pm
  4. More cafe porn from Lisa. This morning at my cafe I was informed that someone had ratted them out and there would be no more smoking allowed. I was comforted to know that The Government was vigilant in its mission to protect me from myself. Not sure I could live in an environment in which I was not being constantly infantilized. But nice to hold these cafe portraits up with one hand.

    4. Curt
    on April 26th, 2009 at 7:55 pm
  5. By the way, that is one hep old dame.

    5. Curt
    on April 26th, 2009 at 7:56 pm
  6. lovely pictures and nice story.

    6. miri davidovitz
    on April 26th, 2009 at 10:29 pm
  7. Those books on the shelf are for reading?

    7. Mongrel
    on May 2nd, 2009 at 2:24 pm
  8. Yes, the books are for reading.

    8. Lisa Goldman
    on May 2nd, 2009 at 3:23 pm

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