Number 57, how do you say McDonald's in English?

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Number 57, how do you say McDonald's in English?

So an American couple gets hungry during a long day of shopping and darbuka drumming in Jerusalem's Old City. Instead of making the obligatory stop at Abu Shukri for hummus-chips-salad-pita-falafel-who-cares-about-the-calories-we're-on-vacation meal, they run over to a taxi driver and ask him where they can get a real “local” salad.

That is the silly-but-kinda-funny premise for the most recent McDonald's advertisement on Israeli television. Brought to you courtesy of Youtube. The punchline will make you smile, as long as you know your Middle Eastern foods.

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This entry was written by Lisa Goldman and posted on June 4, 2007 at 9:42 pm and filed under Main Page. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment(Latest is displayed first) or leave a trackback: Trackback URL.

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11 Comments so far (Add 1 more)

Snort. Not bad at all.

1. Anonymous
on December 31st, 1969 at 6:59 pm
Really, there must be some limits to McCriminal activity! Turned me stomach.

2. Anonymous
on December 31st, 1969 at 6:59 pm
“Noo, no ful, thinah!”
Haha. For real though, how does it taste?

3. Anonymous
on December 31st, 1969 at 6:59 pm
For real, I have no idea. I'm a total food snob – haven't darkened the door of an American fast food joint since I was, like, a teenager.

4. Anonymous
on December 31st, 1969 at 6:59 pm
The punchline will make you smile, as long as you know your Middle Eastern foods.
I laughed out loud at both that and “Eich omrim McDonalds b'anglit?”. Not bad for 50 seconds. It's cast very well.

5. Anonymous
on December 31st, 1969 at 6:59 pm
True Story -
Israeli born and bred Sister in Law, here in the States, asked to get a salad from McDonalds.
I tried to talk her out of it but she insisted.
Boy was she surprised.

6. Anonymous
on December 31st, 1969 at 6:59 pm
Oh man, I bet she was surprised. Reminds me of an incident that occurred during the brief and horrible time I waitressed at a Greek diner in Manhattan: one day an Israeli couple, clearly on their first trip abroad, walked in and ordered breakfast. They nearly threw up when they received two plates of hash browns, bacon, greasy fried eggs and soggy, tasteless toasted bread. “Eyfo ha-salat?!” they wanted to know.

7. Anonymous
on December 31st, 1969 at 6:59 pm
Aside from the fact that Marrouch rules, and AbouSkun comes nowhere near him, I have just a question; why would they use a “December meets June” couple? This is not your typical american couple.
… And they're fit.

8. Anonymous
on December 31st, 1969 at 6:59 pm
True, they're definitely not a typical American couple. But I don't think the average Israeli could relate to Mr. and Mrs. Supersize Me. Also, fat people would probably be more interested in a Big Mac than a salad – which would kinda ruin the premise…

9. Anonymous
on December 31st, 1969 at 6:59 pm
Lisa,
Do you think they're supposed to be Jewish? I think in America they would be “recognized” as WASP (I know someone is going to ask me about those quotation marks – I used them because, in reality, there obviously are Jews who look like that couple). But in Israel, American Jews are often parsed simply as Americans, not necessarily Jewish. Maybe I'm wrong about that…

10. Anonymous
on December 31st, 1969 at 6:59 pm
funny – i also like the 'eich omrim' line.
i think it is interesting that mcdonalds is trying to play to the local taste (complete with techina) and not just import the american product.

11. Anonymous
on December 31st, 1969 at 6:59 pm